Headline: World Cup Memorabilia Heads to Auction
Published: 07:22 PM, 14 July 2026
Christie's announced on Tuesday that the special online auction, featuring FIFA World Cup memorabilia, will begin on July 22 and run for one week.
All proceeds from the sale will be donated to the FIFA Global Citizen Education Fund, an initiative aiming to raise $100 million to improve access to education for children around the world.
Among the auction's highlights is the yellow crop top and trousers worn by Colombian pop star Shakira in the music video for the official 2026 FIFA World Cup anthem, Dai Dai.
Also going under the hammer is the outfit Shakira will wear during the inaugural FIFA World Cup halftime show at the 2026 final. The 11-minute performance will also feature Madonna, Justin Bieber, and South Korean pop sensation BTS.
Several official match balls will also be auctioned, including the ball to be used in the World Cup final at MetLife Stadium in New Jersey on July 19, as well as the ball used in the tournament's opening match in Mexico last month.
The collection also includes a signed Argentina 2022 World Cup jersey by Lionel Messi and a jersey signed by members of the United States men's national team.
The auction is expected to attract football fans and collectors from around the world while raising funds for one of FIFA's flagship global education initiatives.
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